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Insights from knowledge exchange in Communities of Practice733Knowing implementation goals beforehand was considered helpful. For example, goals such as employee satisfaction, improvement in quality of care, or normalising a method in daily routines. However, goals were often not sufficiently clear for proper evaluation, and participants wondered how these goals could be determined.Motivated and engaged professionalsMotivated and engaged care professionals who are enthusiastic about the method could be of great value in the role of %u2018implementation champion%u2019 and help moving implementation forward. Participants mentioned three conditions for making the use of motivated, engaged professionals as champions in implementation successful: First, these care professionals needed to have qualities and competences to convey their enthusiasm well. They also needed to be sufficiently facilitated by their managers and given the permission to act with a clear assignment. And finally, expectations and the reason why they were approached for this role needed to be clear for these champions. In discussing why this was important participants pointed out that using champions to facilitate implementation could also backfire on the whole team. Heralding champions may unwittingly fuel a competitive team climate, which would be counterproductive for achieving collective action.That%u2019s the champion, who always does exactly what that manager asks. Well, I have experienced this first-hand and it was really very counterproductive. And she was also completely excluded from the team. So everything she proposed was a foregone conclusion: we%u2019re not going to do that. The champion became really detached from the team (Policymaker, meeting 2D)Participants agreed that champions should not only be enthusiastic about the innovation, but also have connecting qualities to work with a team during an implementation process.We looked for someone who was actually very connected to the team, regardless of whether he or she carried a vision or not. That person is connected, has contact with everyone. In my experience, that was very valuable. (Policymaker, meeting 2D)