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Visual and Textual Framing by Coalitions in a Policy Controversy954Table 4.1. Summary of the resultsMain actors Textual framing Visual framing Visualization type Visual contentNegative (Nightmare),86 webpagesJournalists (58%) Processed food poses a health threat (76%); Processed food offers many possibilities (11%)There is an abundance of food (food security/too much food) (37%)Photographs Artificial looking candies, fast food, snacks, packaged foods, and some fruits and vegetablesFoods can be classified into different groups (25%)Data visualizations DiagramsPositive (Dream),58 webpagesJournalists (24%); Academics and food technologists (24%)Processed food offers many possibilities (39%) and health benefits (23%)Industrial foods are produced by people (54%)Photographs People in industrial-food sitesThere is an abundance of food (food security/too much food) (31%)Photographs Artificial looking candies, coffee beans, nuts, packaged foods, fruits and vegetablesBalanced,20 webpagesJournalists (40%); Knowledge platform operators (20%)Processed food offers many possibilities (32%) and health benefits (20%); Processed food poses a health threat (28%)There is an abundance of food (food security/too much food) (47%)Photographs Artificial looking candies, snacks, jarred pickles, and fruits and vegetablesContemplation about food: what to choose? (42%)Photographs People hesitating: what foods to buy?Efrat.indd 95 19-09-2023 09:47