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Visual and Textual Framing by Coalitions in a Policy Controversy894If most of the ingredients are hard-to-pronounce chemicals instead of actual food, it’s a safe bet that food is heavily processed”.41 Some online actors tied the unhealthy frame to the idea of food companies that manipulate consumers and try to increase their intake of unhealthy processed food. For example, an academic actor wondered 41 Source: https://www.lhsfna.org/index.cfm/lifelines/may-2019/the-many-health- risks-of-processed-foods accessed 25 February 2021.17.4%, Academic and Food technologist24.1%, Academic and Food technologist10.0%, Academic and Food technologist8.6%, Government5.0%, Government4.7%, Individual1.7%, Individual5.0%, Individual58.1%, Journalist24.1%, Journalist40.0%, Journalist2.3%, Knowledge platform20.0%, Knowledge platform12.8%, NGO5.2%, NGO10.0%, NGO8.6%, Online education1.2%, Online market place1.7%, Online market place6.9%, Political sector1.2%, Private sector (industry)15.5%, Private sector (industry)2.3%, Private sector (nutrition specialist)3.4%, Private sector (nutrition specialist)10.0%, Private sector (nutrition specialist)0102030405060708090100Negative sentiment Positive sentiment Balanced sentimentWebpagesFigure 4.2. Actor analysis of the three online sentiment coalitions.Efrat.indd 89 19-09-2023 09:47