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Supplemental Material167SHome cooking (adapted from Oleschuk, 2020)Home cooking is preferable“Cook more meals at home”; “one major change in dietary patterns in the last 70 years has been the decline of home cooked meals, and the increase in ultra-processed foods. Tip the balance! Cook at home more often, without using ultra-processed ingredients (heating up frozen fried chicken doesn’t count).”Injustice The food industry and its products are a target of unjustified judgment“While it is easy to point fingers at profit-hungry food manufacturers as driving the trend toward more highly-processed food, there are a multitude of factors that have determined the path of processed food”; “processed food doesn’t deserve its demonized reputation.”Many possibilities (adapted from Nisbet & Huge, 2007)Processed food enables various improvements for humans“Foods are also modified for many different reasons, from improving taste and visual appearance to extending shelf life”; “never in human history have we had such high-quality and safe food so abundant, cheap, and readily available.”Nutritional value Foods should be assessed on the basis of their nutritional value/energy density“The label “processed foods” covers quite a wide range of consumable items. While pre-cut watermelon technically qualifies as “processed,” it doesn’t lose any of its nutritional value through being cut and packaged for convenience.”Safety concerns (adapted from Marks et al., 2007)Safety issues make the food industry dangerous“Although businesses use food processing techniques to reduce food safety risks, the facilities where foods are processed are sometimes part of the problem.”Safety standards The food industry meets high safety standards or is strongly regulated“Increasing regulatory and consumer demands have intensified the pressure on the food industry to implement reliable methods of food inspection to ensure product safety and quality”.Lack scientific evidenceThere is not sufficient evidence to prove that (ingredients of ) processed foods are bad for health“large population studies cannot entirely separate the effects of eating ultra-processed foods from other lifestyle factors that influence disease risk.”Figure B1. The visualisations appearing in Figure 4.5Frames and their definition Negative Positive BalancedAbundanceContemplationFood classificationFood happinessIndustrial food peopleAN1 AN2 AN3 AN5 AN8 AN9AN10 AN12 AN13 AN14 AN16AN18AP1 AP2 AP3 AP4 AP5AP6 AP7 AP8ANe3 ANe5ANe6 ANe7 ANe9CN1 CN2 CN3 CP1CNe4CNe5 Ce6 CNe8AN4 AN6 AN7ANe1ANe8AN11 AN15 AN17AN19 AN20 AN21 AN22 AN23 AN24 AN25ANe2 ANe4CN4CNe1 CNe2 CNe3CNe7FCN4 FCN6 FCN7 FCN8FCN10FCP1 FCNe1FCN9FCN12FCN13FCN1 FCN2 FCN3 FCN5FCN11 FCN14 FCN15 FCN16 FCN17FCP2 FCP3FHN1 FHN3 FHN4 FHN7 CHNe1IN1 IN2 IN3 IN4 IN5 IN6IP1 IP2 IP3 IP4IP5 IP6 IP7 IP9IP10 IP12 IP13 IP14FHN6FHN2 FHN5IP11IP8Efrat.indd 167 19-09-2023 09:47