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Supplemental Material166Private sector (nutrition specialist)Dietitian or nutritionist who is private consultantSR Nutrition (https://www.srnutrition.co.uk); Nutrition Stripped (https://nutritionstripped.com)Dietitians’ or nutritionists’ professional networkAcademy of Nutrition and Dietetics (https://www.eatright.org)Political sector Political advisors The European Food Information Council (EUFIC) (https://www.eufic.org); EIT Food (https://www.eitfood.eu)Journalist (Nutrition and health) old-media journalistBBC Food (https://www.bbc.co.uk/food); Washington Post (https://www.washingtonpost.com)Food, health, and wellness new-media journalistCooking light (https://www.cookinglight.com); Active.com (https://www.active.com); (Medical or Food technology) professional journalistNews-Medical (https://www.news-medical.net); Food Processing Technology (https://www.foodprocessingtechnology.com)Individual n/a Robert Lustig.com (https://robertlustig.com); Plant Based And Broke (https://plantbasedandbroke.com)Online education Distance education ACS Distance Education (https://www.acsedu.co.uk); Future Learn (https://www.futurelearn.com)Learning site Britannica Kids (https://kids.britannica.com)Knowledge platformOnline encyclopaedia Wikipedia (https://en.wikipedia.org); New World Encyclopedia (https://www.newworldencyclopedia.org)Popular science platform Medium (https://elemental.medium.com)Online marketplacen/a Amazon (https://www.amazon.co.uk)Adapted from (Cullerton et al., 2016)Table B2. Textual (discursive) framesFrame Definition Empirical examplesEnvironmental harm (adapted from Nisbet & Lewenstein, 2002)Processed foods and the food industry damage the environment“Food packaging from processed items ends up in landfills where it can take a long time to breakdown – especially plastic.”Environmental opportunity (adapted from AschemannWitzel et al., 2019)Processed foods and the food industry benefit the environment“Processed foods keep better, cutting down on food waste”; “technology can create more sustainable alternatives to beef and chicken and pork.”Food security Food processing is necessary for (future) food security“Processed food contributes to both food security (ensuring that sufficient food is available) and nutrition security (ensuring that food quality meets human nutrient needs).”Health opportunity (adapted from Aschemann-Witzel et al., 2019)Processed foods benefit human health“Processed food can help you eat more nutrient-dense foods”; “many foods are processed to improve or fortify their health benefits and overall nutritional value.”Health threat (adapted from Nisbet & Lewenstein, 2002)Processed food poses a health threat“If you eat a lot of highly processed foods, you risk getting too much sodium, added sugars and unhealthy fats.”Efrat.indd 166 19-09-2023 09:47