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Chapter 5114Note: Note:Algae bloom GMO ParentingClimate engineering Japan (culture/architecture/geography/tourism/general) Plastic particles from waste streamEarth’s ozone layer/Pollution/Human activity influencing EarthLaboratory/Clinical research ortreatment/Chemistry Shop for Darbha grassFailure Makeup/Beauty/Cosmetics Smart agricultureFood business/Businessmanagement Milk/Lactose The agri-food sectorFood production Nanofood1 Water quality or qualitymanagementFood vacuum packaging Miniature tracking chips in food andelsewhereOther (when a single topic appearsonly once)Food waste Natural nano-patterns in plants1 Nanofood is “the use of nanotechnology techniques, materials or tools for produc�on, processing, or packaging of food”(Chaudhry et al., 2017, p. 6). This term is used to enable differen�a�ng the topic of nanotechnology-based foodapplica�ons from the more general idea of nano-sized par�cles in food (e.g., nano-sized plas�c par�cles from wastestream in our food).ToneRegarding the 14 visualisations we focused on in Table 5.1, the tone of the visualisations’ accompanying text on Twitter is mostly positive. Fewer visualisations are accompanied with text with a negative tone, and one visualisation is accompanied with text with a neutral tone.On the open Web (Tables 5.2–5.6), in four of the five visualisations for which nanotechnology in food is discussed among the URLs on which they appear, the tone of the tweet is similar to the tone of most or even all the URLs on which the visualisation appears (Tables 5.2, 5.3, 5.5, 5.6). For example, referring to ‘smartdust’48(Table 5.3), on both Twitter and most of the URLs, the tone of the text is negative, as the text warns about the ethical problem and the health risks involved in using smartdust. Interestingly, although the smartdust visualisation alone does not communicate any information about any nano measures of smartdust (which, if it exists in nano-size, is not visible to the naked eye), it is used in the context of nanosized miniature tracking chips in more than half of the URLs on which it appears. On those URLs, it is always accompanied with text with a negative tone.In one of the five selected visualisations, injected tomato, the tone of the tweet containing the visualisation is similar to the tone of only some of the URLs on 48 Smartdust visualization communicates the idea of a miniature tracking device with tiny measures. Smartdust, accordingly, has GPS capabilities and can be sprayed on us or taken in foods, drinks, and even injected.1 Nanofood is “the use of nanotechnology techniques, materials or tools for production, processing, or packaging of food” (Chaudhry et al., 2017, p. 6). This term is used to enable differentiating the topic of nanotechnology-based food applications from the more general idea of nano-sized particles in food (e.g., nano-sized plastic particles from waste stream in our food).Efrat.indd 114 19-09-2023 11:39