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The Meaning of Circulating Visualisations related to a Policy Controversy1135Table 5.1. Visualisations of nanotechnology in food on Twitter found via Google reverse image search circulate frequently on the open Web also VisualisationTone ofaccompanyingtext on Twitter;Nanotechnologyin-food storylineof which thevisualisation ispart on TwitterTotal EnglishURLs onwhich thevisualisationappearsTopic (number URLs)Text discussingnanotechnologyin food (numberURLs)1 Positive; Healthbenefit 3 02Positive; Foodsecurity and foodsustainability38 03 Positive; Healthbenefit 83 14Positive; Thenano future ishere15 35 Negative; Ethicalconcern 29 156 Neutral; The nanofuture is here 59 07 Positive; Healthbenefit 25 58Positive; Foodsecurity and foodsustainability10 29Positive; Foodsecurity and foodsustainability116 110 Positive; Benefitfor the consumer 21 011 Negative; Foodcontaminant 21 012 Negative; Foodcontaminant 76 1213 Negative; Foodcontaminant 22 014 Negative; Healthconcern 147 02 137 173 6 2 2152955 417 58 2113 314 3 2 232175 119 2 1146 1Efrat.indd 113 19-09-2023 09:47