Page 171 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

4. Facilitating Liminality
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MESCH
“They invited diverse curators from diverse museums to test prototypes with diverse partners” (Client)
“So as soon as you need to build a sensor, they really have someone that can pre- scribe programmes and that can exactly tell you what sort of elements you need. They have much expertise and capabilities in house. A lot of facilities and machines to do stuff” (Client)
“When I was in the Fablab, they just told me ‘go and play’ (Client)
“With other partners I can say: “oh, they really do this” and “they are so busy with this, that is really their thing”. In the case of Waag I cannot really do that. But maybe it shows that they are everywhere where they believe they can contribute something”
“Then Peter joined as a content strategist. So Waag had again another role, so to speak So they [Waag creative workers] were present and involved in different roles.” (Client)
“There is a new person. ... I think this is the third or fourth person that I see is involved in MESCH.... At one point I thought: “who are all these people?”” (Client)
“In their [Waag’s] attitude they stayed open nd did not defend themselves like ‘this is what we have to do now’” (Client)
“I really had the feeling that I did not only got help, but that I learned something from it, and that we really did it together, but that it was still mine, from me and my colleague. It is great if you work on some- thing for a while that someone does not suddenly takes over. (Client)
“Organizations like Waag are really good in bringing people together ...and making them work together as a group”(Client)
Second order concept
Bringing heterogeneous actors together
Introducing to new technologies and creative methods
Encouraging experi- mentation and play
Sensing clients’ needs and questions
Role adapting
Trading personal involvement
Ambiguity Freedom
Community
First order concept Activating
Empowering clients to engage in creative behavior by themselves.
Morphing
Fluidly adapting roles and representations to clients’ needs.
Liminality
A process of transformation facilitated by creative workers, in which clients move away from problematic situations while orienting to new realities.