Page 170 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

158 Design Meets Business
Empirical illustrations
ASCL
“From the university of Amsterdam, there is a re- searcher at all meetings. And also the Technical Uni- versity Delft writes a popular blog about the project. And yeah, last time there was also this researcher from London” (Client)
“He then introduces Martin from a governmental institution who gives a short 15 minutes presenta- tion on available technologies with respect to air measurement.” (Field notes)
“We do not do that by telling them stories, but by activating them and giving them the space to follow and formulate their own questions.” (Creative worker)
“They also looked at ‘ok what is needed here, what is the question here’, because things that were on the program were not suitable anymore.” (Client)
“First they facilitated, then acted more like technol- ogy experts, like they had this hardware developer that helped the teams”
“Yeah than there was a change of a project manag- er, again” (Creative worker)
“It is rather open [referring to Waag’s organization of creative projects]. It is also a lot of ‘what is possible here’, ‘where is this moving to’”. (Client)
“And that it is a bit messy and not structured, that also gives freedom.” (Client)
“[For Waag it was a challenge] to make from sixty strangers a group, that work together and then measure something.” (Client)
E-ID
“Well there was an entirely different target group. From their own network, [there were] critical per- sons, citizens, but also companies.” (Client)
“We had to do these assignments with each other that sparked our creative thinking”
“They have the courage not to make the planning airtight. They just let it happen, see what is coming, and respond to it.” (Client)
“We have the luck that we can [sense]. Sometimes in the project in certain moments other things are needed. Then you need to answer a question, then you need to test.” (Creative worker)
“Yes, they hosted the workshop and also partici- pated in it. Later, one of them helped us write the report. It is a very loose organization, everyone has its own free role” (Client)
“’Who is from Waag, oh there is another one, and another one, oh well’. I did not know they have so many [people involved].” (Client)
“They do not give so much instructions. It is more of a ‘figure it out yourself’ approach.” (Client)
“They do it well... to create a setting in which you just feel free, in which you enjoy it to participate. ... A sort of playground for adults” (Client)
“[During a lunch walk] we continue our conversation while we walk back to Waag. (...) Someone leads the walk and as sheep we follow ... I had a feeling of togetherness.” (Field notes)
Table 4.3 Inductive coding scheme