Page 104 - Demo

Chapter 5102AbstractThis study explores circulation of digital visualisations of nanotechnology in food and food packaging. We analyse visualisations’ textual tone, their image–text storyline, and how these change, over time, across platforms and across topical contexts. By applying interpretive methods, we investigate 90 tweets, their 104 visualisations, and 667 URLs on which these visualisations were found. The findings show that, on Twitter, visualisations and their accompanying text communicate positive storylines about food security, food sustainability, and health benefits, and negative storylines about food contamination and health concerns. When comparing platforms, the message conveyed by visualisations and their accompanying text on the open Web is more complex and nuanced than on Twitter. We suggest that, the connection between multiple topics that use shared visualisations is enriched and worthy of investigation, and the circulation of visualisations across topical contexts allows precise insights to be gained into changes in the meaning of digital visualisations.Efrat.indd 102 19-09-2023 09:47