Page 69 - ON THE WAY TO HEALTHIER SCHOOL CANTEENS - Irma Evenhuis

ELEMENTS
D. Accessibility criteria (0-100%; 11.11% per present indicator)
Nine indicators
D.1. Healthier products are placed at the most eye-catching spot on
displays, counters, racks
1. Select which healthier products are prominently positioned (defined as: placing in front or upper half)
2. Indicate if only these products or other products are positioned prominently as well
D.2. Healthier products are placed at the most eye-catching spot in vending machines
1. Select which healthier products are prominently positioned (defined as: placing in front or upper half)
2. Indicate if only these products or other products are positioned prominently as well
D.3. If food and drink is offered at the cash desk, this will only consist of healthier products
D.4. Fruit and vegetables are presented in an attractive manner
D.5. Healthier products catch consumer’s eye first, as they move along the
route through the canteen
D.6. Special promotions or discounts are restricted to healthier products D.7. The majority of the food and drink items on the menu and/or pricelist
are healthier products
D.8. Visual materials featuring food and drink are restricted to healthier
products
D.9. Advertisements for specific brands or food and drink products on
vending machines are restricted to products included in the Wheel of Five
Questions D.3-D.9 are measured by one multiple choice question each (Yes / No / Not applicable)
Figure 4.2. Description of the Canteen Scan.
ITEMS
67
4
E. Results and feedback
Results:
Basic conditions Food/drink Food/drink in Accessibility on display vending machines criteria
Feedback given based on users input:
- General feedback to improve the level of canteens (e.g. price and
portion size)
- Product list and classification of entered products per food group
- Tailored advice for each basic condition / accessibility criteria which
has not been met