Page 6 - Crossing Cultural Boundaries - Cees den Teuling

Foreword
“Although there have been significant advances of globalisation in the world economy,
in many aspects our minds tend to proof remain remarkably insular! We tend to judge
others based on our own benchmark of what we perceive as normal in the same way
“Although there have been significant advances of globalisation in the world economy,
that other judges us as being somewhat less than normal. In many respects, cross
in many aspects our minds tend to proof remain remarkably insular! We tend to judge
cultural management is a relatively new stream of research. We are all very hungry and
others based on our own benchmark of what we perceive as normal in the same way
willing to expand our horizons of understanding with evidence and thoughts that are not
that other judges us as being somewhat less than normal. In many respects, cross
only new, but also timely!
cultural management is a relatively new stream of research. We are all very hungry and
Russia could easily be the ideal playground for such research! Its culture is
willing to expand our horizons of understanding with evidence and thoughts that are not
predominantly European with a unique combination of such elements as Asian
only new, but also timely!
mentality, communist ideology and orthodox Christian mysticism. While such
Russia could easily be the ideal playground for such research! Its culture is
differences could appear to be as stereotypical, there is plenty of scientific evidence
predominantly European with a unique combination of such elements as Asian
regarding what I would describe as the hard price of soft issues. How does one
mentality, communist ideology and orthodox Christian mysticism. While such
negotiates with people from a different culture? How should our values be
differences could appear to be as stereotypical, there is plenty of scientific evidence
communicated in clear and respectful way? Are they compatible at all? How can we
regarding what I would describe as the hard price of soft issues. How does one
transfer knowledge and best practices without stepping on cultural minefields? How do
negotiates with people from a different culture? How should our values be
we make decisions with our local team? These are just a few of the questions that may
communicated in clear and respectful way? Are they compatible at all? How can we
illustrate how small cultures (as seen by us) mere nuances can turn multi-million
transfer knowledge and best practices without stepping on cultural minefields? How do
investments into a failure.
we make decisions with our local team? These are just a few of the questions that may
In this doctoral thesis Cees A.M. den Teuling manages to give an impressive
illustrate how small cultures (as seen by us) mere nuances can turn multi-million
narrative on the peculiarities of knowledge transfer in the context of European-Russian
investments into a failure.
business interactions. He has utilised a solid foundation of research methods and
In this doctoral thesis Cees A.M. den Teuling manages to give an impressive
concepts, to build on and delivers empirical data that offers great insights into the topic.
narrative on the peculiarities of knowledge transfer in the context of European-Russian
The monograph also provides good recommendations that are both substantive
business interactions. He has utilised a solid foundation of research methods and
and concrete! All in all, I recommend this thesis to both academics and practitioners, as
concepts, to build on and delivers empirical data that offers great insights into the topic.
a valuable, interesting and practical read!”
The monograph also provides good recommendations that are both substantive
and concrete! All in all, I recommend this thesis to both academics and practitioners, as
a valuable, interesting and practical read!”
Peter Zashev PhD,
Program Director Hanken & Stockholm School of Economics Executive Education. Finland. Adjunct Professor, Saint Petersburg State University, Faculty of Economics, St. Petersburg,
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Peter Zashev PhD,
Russia.
Program Director Hanken & Stockholm School of Economics Executive Education. Finland. Adjunct Professor, Saint Petersburg State University, Faculty of Economics, St. Petersburg, Russia.
4