Page 108 - Crossing Cultural Boundaries - Cees den Teuling

For the study of the underlying values, believes and principles derived from the overarching NCs, which serve as the foundation of OC, the combined approaches of Hofstede, Trompenaars and Denison will be used. The individuals, as “actors” in the roles of entrepreneur/manager and consultant are widely and intensively researched and described in studies from a number of directions. The research on consultants will be based on the findings of Farey (2008). Entrepreneurial roles and styles will be examined by the 2x2 typology, developed by Tang, Tang and Lohrke (2008). Human behaviour will be the leading theme in the OL mode. Research from a “humanistic” perspective will be used to emphasise the positive potential of human beings and self-actualisation as the ultimate goal.
To research the level of ACAP the outcomes of the studies of Zahra and George (2002), Michailova and Sidorova (2011b), Michailova and Jormainen (2011a) will be incorporated, since their approach is two-sided and open to the simultaneous exchange of the ACAP factors. For studying the diverse aspects of SVC, Walter et al.’s (2000) dichotomy in transmitter-receiver relationships and the division in direct and indirect functions will be implemented.
Research questions
The first groups of the research questions are concentrated on the effect of NC on Russian organisations. As argued by theorists, supporters of the Modernisation theory, from Bell (1976) backwards to Karl Marx (1973;1867) the economic development of countries is connected with successively, persistent changes of NCs. Opponents to the Modernisation theory, e.g. Weber (1958) and Huntington (1963), argued that the basic values in NCs had an autonomous and pervasive impact and influence on the attitudes and believes with an overtone present in societies. For underlying research, the position is accepted that both tremendous changes of cultural values and attitudes and, at the same time, the persistence of traditional cultural exposure are manifested. While focussing on Russia as an exponent in the underlying study, a position of Inglehart and Baker (2000) is accepted, which assumes “the combination of the value convergence as a result of Modernisation and the persistence of Traditional values regardless of political and economic changes”.
The three key research questions are.
Key Research question 1: What are the effects of NC and OC on Russian organisations?
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