Page 75 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

2. “Pixel Perfect”: Designers as Craftsmen
63
Phase
March 2016 – July 2016 (Round I)
Type of Data
Interviews Interviews
Interviews Interviews Observations Observations Observations Observations
Observations
Documents Documents
Observations Observations Observations Interviews Interviews Documents
Observations Observations Observations Interviews Interviews Interviews
Interviews Documents Documents
Interviews Observations Documents
Type of Informants
Designers, Fjord design firm
Consultants and Managers, Accenture management consultancy
Freelancers, Fjord design firm
Clients, diverse companies
Design team meetings, Fjord design firm
Client presentations, Fjord design firm
Design studio gatherings, Fjord design firm
Tour through the organization, Accenture management consultancy
Everyday behavior, informal talks and other interesting events, Fjord design firm
Internal documents Public documents
Design team meetings, Fjord design firm Client presentations, Fjord design firm Client Work in Progress/alignment meetings Designers, Fjord design firm
Clients, Financial Services firm Internal documents
Design team meetings, Fjord design firm Client presentations, Fjord design firm Client Work in Progress/alignment meetings Design studio gatherings, Fjord design firm Designers, Fjord design firm
Client Account Lead, Accenture Management consultancy
Clients, financial services organization Internal documents
Project Notes
Total number of interviews: 67 Total recorded time: 79.2 hrs
Number
32 6
3 4 2 4 12 2
3 months (all day)
21 6
10 4 8 5 1 23
16 5 10 1 9 3
4 32 357
Total
39,5 hrs. (2369 min.) 8,1 hrs. (488 min.)
6 hrs. (359 min.) 6,7 hrs. (403 min.)
120 typed pages of fieldnotes
” ”
”
— —
103 typed pages of fieldnotes
”
7,1 hrs. (426 min.) 0,7 hrs. (42 min.) —
159 typed pages of fieldnotes
“
“
5,3 hrs. (317 min.) 2,4 hrs. (142 min.)
3,5 hrs. (204 min.) —
—
September 2016 – November 2016 (Round II)
January 2017 – August 2017 (Round III)
TOTAL
Total number of observations: 77 + countless observations of everyday events Total pages of field notes: 382 pages
Total documents: 439 documents
Table 2.1 Overview of collected data