Page 41 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

1. Introduction
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Sub question
Setting Situation
Chapter 2
Interactions with Artifacts
How do designers as craftsmen cope with changing material practices at work?
Fjord, Design Firm
The projects of design- ers change from making finished products (tangi- bles) to making abstract outcomes (intangibles). This shift in material practices demands designers to change their work processes and mobilize different skills.
Chapter 3
Interactions with Artifacts
How do members of an emergent and changing occupation define their occupational mandate?
Fjord, Design Firm
As design moves in the domain of business,
a new occupation is emerging and quickly changing: Service Design. While it is
still defining its core practices and values, the occupation quickly grows and welcomes new members. As a result, heterogeneity inside the occupation enhances while the occupational mandate still needs to be defined, for the occupation to survive and grow.
A key challenge in emergent occupa- tions is to develop an occupational mandate even though there is ambiguity around
the occupation and occupational members come from different backgrounds.
Chapter 4
Interactions with Artifacts
How do creative workers as ceremony masters facilitate liminality?
Waag, Innovation Hub
Creatives organize tem- porary projects for their business clients to help them become creative. In these temporary pro- jects, creatives act
as ‘ceremony masters’ and facilitate liminal- ity for their business clients. Liminality helps the business clients to move away from existing structures and envision new organizational realities.
A key challenge for creatives is to facil- itate liminality for their business clients, allowing their clients
to enter in a state of ‘in betweenness’ without getting frustrated or taking over creative processes themselves.
Challenge
A key challenge for de- signers in this renewed situation is to maintain a connection with work even though ma- terial practices at work changed completely.
Table 1.1 Overview of Three Practice Domains Explored in this Dissertation