Page 154 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

142 Design Meets Business
emerged between the recently arrived business designers and the longer serving craft designers. In order to progress work despite ambiguity around ‘what a Service Designer ought to do’, designers developed tempo- rary settlements such as developing compromises or momentarily adapting to each other’s perspective. Moreover, our study builds a grounded picture of what it means to work inside an emerging occupation that is changing, something that is highly relevant to know in today’s society in which the nature of work and organizing is rapidly transforming.