Page 15 - Design meets Business:An Ethnographic Study of the Changing Work and Occupations of Creatives

Preface 3
between Amsterdam and Madrid. I participated in the daily lives of desig- ners, both during and after work. In this period, I joined a design team for about 7 months, which allowed me not only to gather detailed data about the life worlds of designers but also to work as a ‘designer’ myself. My ethno- graphy at Fjord resulted in two papers. One paper is about how designers as craftsmen respond to changes at work (Chapter 2) and the other paper is about the struggles of the emerging occupation (service) design (Chapter 3).
In conclusion, my PhD journey has brought me places. I crossed the boundaries between Anthropology and Business, Netherlands and Spain, empirics and theory. In the next pages the key insights of my PhD research are presented. Even though it feels like the end of an era, I am just starting to shape my own identity as a creative, ethnographer and scholar.