Page 39 - Crossing Cultural Boundaries - Cees den Teuling
P. 39

 Setting up a process for the development of new and renewed OC’s in transitional environments like Russia is time consuming and requires an implementation of a mixture of traditional Russian values and (adjusted) basic practices of Western management, from involved transmitters.
The desired outcome: the creation of sustainable values
To explore the literature and find contributions for an array of approaches of SVC on several levels is the expected and requested outcome of the transfer of Management Knowledge (MK) and skills. Efficient client-oriented transfer of knowledge can be regarded as the foundation of ensured SVC. It will be highly effective in transmitter – recipient relationships, which are established on mutual understanding, openness and ready to disentangle all the available knowledge and expertise, beneficial for the client (recipient organisation) (Nätti & Still, 2007).
“Sustainable Value Creation is the strategic behaviour and operational actions of an organisation across multiple financial and non-financial dimensions, in order to manage the risks and opportunities associated with enduring economic, environmental and social developments” (Banerjee, 2012, p.10).
The SVC strategy, as proposed by Banerjee, consists out of four keys.
i. Operational and resource efficiency, including utilisation of natural capital
and other resources.
ii. Employee relations and the development of human capital.
iii. Engagement with public forums and government on sustainable issues.
iv. The interplay between long-term objectives and short-term performance.

   37   38   39   40   41