Page 152 - Emotions through the eyes of our closest living relatives- Exploring attentional and behavioral mechanisms

Chapter 7
Abstract
The Implicit Association Test (IAT) is frequently used to measure implicit associations, but one issue with current forms of the IAT is that they require at least some comprehension of written and/or spoken language, making them difficult to use in illiterate or pre-verbal populations. We therefore designed a self-explanatory, touchscreen-based, fully pictorial IAT that we validated across two experiments. In Experiment 1 we tested the PIAT’s ability to measure implicit inter-ethnic attitudes in 129 Dutch adults and in 143 Dutch children visiting a zoo. In Experiment 2, we validated the PIAT by directly comparing its results to a word IAT in an online, within-subjects experiment involving 141 adults. D-score analyses showed that the PIAT can reliably tap into the same implicit biases as its verbal counterpart. We believe that the PIAT provides a good adaptation to the original IAT, offering a standardized test that could potentially be suitable for quantitative, cross-cultural, and cross-species comparisons.
Based on:
Van Berlo, E., Otten, M., Roth, T. S., Binnekamp, J., Van der Ven, E. J., & Kret, M. E. (2021). Validation of a pictorial version of the IAT. Manuscript submitted for publication.
150